- Workshop Cost -
$375.00 non member
$275 PBMA Mechanic Members
$250 for Member Shops sending two or more persons*
Registration is limited to 120 participants. Class sizes will not exceed 20 students per instructor
The PBMA has four Scholarships available details of which can be found here
The Dulles Workshop begins on Tuesday, February 6th, 2018 at Noon (on-site check-in opens at 10am) and concludes on Thursday the 8th at approximately 5:00pm.
*Member Shops email firstname.lastname@example.org to register multiple personnel at further discounts.
- Workshop Includes -
All course materials for tech courses
Mid Session Snack Breaks
Lunch Tuesday and Wednesday
People for Bikes Mechanics DRAFT (bikes, beverages, food)Certificate of Completion (20 continuing education units)
A sample workshop schedule can be seen here
Featured presentations focused on driving service profits
Service Profits and the Future of Retail
For Mike Reisenleiter, Founder and Principal of Winged Wheel Development, work and play have always been intertwined. From assembling bikes as a teenager to working with top retailers and suppliers in the outdoor industry, his 20+ years experience in product development, business operations, global sales, marketing, and retail make him a valuable asset to organizations worldwide.
Having spent years honing his skills at award-winning manufacturers and retailers, Reisenleiter knows that active communication, sustainable sales tactics, and shared vision are keys to business success. Whether it is consistent sales growth, sustainable efficiency improvements or leading a global team, Reisenleiter can act as both strategic thinker and as a ground-level expert.
Today, he provides practical tools and expertise via Winged Wheel Development, where he helps outdoor businesses — big and small — to better connect, inform, and actively engage with their customers. It is with this philosophy in mind that Winged Wheel offers affordable, personalized services to assist suppliers and retailers in boosting profits and increasing value. These services include online training courses related to retail business development, tools to measure and analyze various aspects of a retailer’s business, and direct consulting sessions.
The Shape of Service to Come
Everyone is aware “...that the times, they are changing.” Service is, and will always be, a cornerstone of profit in the bike shop. But as the definition of what a bike shop is expands, the brick and mortar dealer is relying on service more and more. The internet has brought the store into people’s homes and the mobile service business model has brought the service area to people’s driveways and places of work. How does the brick and mortar bike shop chase down the service dollar?
Calvin Jones of Park Tool will lead a panel discussion joined by instructors from PBMA Technical Workshop. Your input during these discussions is most welcome.
Join us as we discuss topics such as:
-Using YouTube/Social Media to bring in/educate customers
-Defining and adopting an all encompassing definition of what service is
-How do you incentivize employees to seek out extra training opportunities/professionalism
-HOW TO CULTIVATE THEIR PASSION!