"the industry has needed this for a long time"
The above is something we hear this daily... likely a few times a day depending on where we are. People want to say thank you and shake our hands and chat about the challenges of the cycling industry. Those things are amazing and we feel great about them. They however don't pay the bills and don't allow the PBMA to grow to it's fullest potential.
Organizationally the PBMA isn't difficult to work with and we don't make insane demands on our partners. We like to be as inclusive as possible keeping our member needs in mind. We like to deliver for our partners with exposure and reach into a community of people interested in mechanical things.
We've established a basic structure of membership: individuals, shops, and corporations. Within each level there are options with specific deliverables and specific benefits. More often than not when asking a corporation for $500 to become a member they reply matter of factly that they can't afford it. If this is true then our industry is in MAJOR trouble. It seems to us a small ask and one that carries tremendous weight when looking at the future and sustainability for the PBMA.
As an organization we are focused on mechanics and service. Imagine your company without one of those two things and what does your bottom line look like then?
Organizationally we are looking to grow certification and applying resources towards training and the elevation of what most outside our culture consider a hobby, we look to the industry to help us build these programs and provide stable financial support. We can't simply rely on mechanics (often earning the least) to carry the burden here.
Is membership worth it? Our feeling is that at all levels we are showing immediate value for your dollars. As we grow our voice grows. We are calling on all those companies building their budgets and looking at where growth in the industry is going to occur. We are calling on all those companies who couldn't spare a few hundred dollars in 2017. We are calling on EVERYONE who has said: "This is a great idea, the industry has needed this for a long time".
Now is the time to step up and show your support.
Service is the future. PBMA is a major piece of the puzzle, we can't do it without you and we don't want to do it without you. Cycling is a community and we all need to participate for future success.
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