PBMA to partner with Specialized SBCU

Specialized Bicycle Component University (SBCU) and Professional Bicycle Mechanics Association have partnered for the upcoming 2016/2017 class season to help and support bike retailers who carry Specialized products. SBCU offers courses for retailers in all aspects of business. Their courses include: Technical service, Body Geometry Fit, Retailer Merchandising, Retail Excellence, and Product Sales & Community.

“SBCU and PBMA share a common belief…riders want their bikes serviced by educated and professional mechanics. And they will go out of their way to find the right person to do that work.” Said, Luke Simson, SBCU Technical Service Instructor. “James Stanfill and the PBMA have created a group full of passionate, like-minded people that have the ability to change the cycling industry for the better. We at SBCU see great value in this and are excited for the future.” Everyone who attends an SBCU Service course will be able to join the PBMA at a discounted rate.

Members of the PBMA will receive:
* A 4 month trial membership to the PBMA with reduced annual dues
* Discounts to almost 400 providers
* Access to SBCU only Forum space
* Inclusion in the PBMA mechanics directory as well as the on-line locator

The PBMA’s foundation is in technical education. Our Industry Partners such as Specialized and their SBCU program are critical for the future success of bicycle retailers. Early in the PBMA timeline, Specialized was one of the first to reach out. Through time, partnering and discussion we jointly arrived at a simple activation point for their attendees to begin to experience all of what the PBMA has to offer. the PBMA looks forward to growing this relationship and creating industry trends that benefit not only the individual mechanic, but their employing shop as well.

​Specialized retailers who wish to attend an SBCU course are encouraged to contact their Market
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