Magura USA Oil Man Jude Monica
We're excited to share our first ever video interview. Jude Monica from Magura USA talks brakes, training and travel. If you've never met this "Oil Man" yourself and you see him at an event make the effort!
Development for Everyone
Mike Reisenleiter is the main man behind Winged Wheel Development. He's taking his diverse cycling industry background and applying what he's learned to help others excel.
So how do you get started in the biz?
When I was barely a teenager, I was fortunate enough to have a couple of close friends introduce me to mountain bikes. We weren't called "groms" yet, but that's exactly what we were. We would hang out at the local bike shop, ride lots and dream about bikes.
I had my first job when I was 12, then worked in my first bike shop when I was 16. When I was in college, most of my time was either spent riding, running a bike-trials focused website, or working on bikes at Johnny Sprockets in Chicago. I was working on portfolio reviews in school and realized I really enjoyed working at the shop so much more.
After a lot of thought I decided to see where my love of bikes could take me for the rest of my life!
What exactly is Winged Wheel, and how did it get started?
Winged Wheel is a business dedicated to giving bicycle retailers the same tools and techniques used by the best businesses in the world. I started Winged Wheel because I believe that the world is better when communities have a local hub for bicycles; and I believe there is no better hub than locally focused retailers.
At the same time, two important ideas converged in my mind:
I've heard countless stories about retails who felt they were working harder than ever to make the same (or less) income. But as I looked at the likely future landscape of retail, I say a very unique opportunity to bicycle retailers to thrive in a way that other retailers simply couldn't... so I founded Winged Wheel to share that vision and build a nation of successful retailer. Those who focus on the customer experience, bicycles service and community engagement.
Tell us about your background that landed you a 12 year career at SRAM.
Over 12 years, but who's counting... I started at SRAM before SRAM offered trigger shifters! When I left SRAM I held the position of Global Warranty Manager. Prior to that I worked in sales and marketing with a focus on dealer interactions.
I ran such programs at SRAM STU (SRAM Technical University) and SRAM's Ride Experience in addition to various events, programs and projects. When I first started the job was based in dealer service. I was answering technical questions for dealers and flying out to support the race truck at NORBA (pre-USA Cycling) races. This was right after SRAM had acquired RockShox in 2003. At that time, my skillset was a good base of technical and communication skills, plus a heap of ambition. Because I had been working in customer service and technical jobs, they gave me a chance despite my age (I was only 22). I had been a lead mechanic at Johnny Sprockets in Chicago and Ed Nasjleti (you can read about Ed here) walked in one day to drop off a part that we needed from SRAM. That connection got my friend Craig a job at SRAM and I joined a few months later.
When traveling you visit shops... what's going on out there?
It is wild to think about how many retailers I've visited. Over the last decade I've probably visited around a thousand retailers on five continents! Lately, the good things I've been seeing revolve around adaptation to the best parts of technological advances. Retailers capitalizing on consumer excitement around eBikes, retailers utilize online booking / scheduling for rentals, tours and services. Retailers who have worked to dial-in their inventory management through open-to-buy planning, auto re-order and so on. Additionally, I've met lots of retailers who see challenges as opportunities and that is really inspiring: one of my favorite retailers went through the hell of an IRS audit, but came out on the other side knowing more about his business than ever before!
On the other side, I've seen many retailers who don't have a bias to action...and worst of all: have engrained that into their culture. I've seen retailers that don't greet customers, that show bravado instead of humility, that don't cherish every customer they have like a family member. These are all death rattles, but can all be undone. Winged Wheel has a service on the site called "Retailer Nightmare" and we can help you right these wrongs.
What does the future bicycle shop look like through your eyes?
I see it as a community focused hub that helps customers live a cycling lifestyle. A place where the customer's name is known, their experiences honored and their needs exceeded. It is a place where consumers are happy to pay full price, feel well served by the retail team and advocate passionately by word-of-mouth. These retailers already exist today and are thriving.
Give us seven words to summarize the future of service.
How about two seven word answers:
You knew we'd ask... favorite tool?
A fresh Bondhus 5mm L-bend allen with a ball end. There is probably no other tool that is so effective on so many fasteners on so many bikes... ok and Wikipedia, the best mechanics don't know everything but they know where to find the answer and information they need.
Ed Benjamin is what many would consider and eBike expert
Ed provides consulting services and technical training on eBikes. He also conducts studies and provides reports on the eBike industry. Ed says "the bike business is a good place to spend a lifetime. The money is poor, but the people (co-workers, customers) are great. And with electric bikes... we all face a bright future."
Ed got started in cycling like so many of us... "as a kid, I used a bike to go everywhere, and this continued into high school. I was the only nerd in my HS that rode a bike to school every day. My first job (1969), I was working at McDonalds, when a co-worker arrived on a very, very sweet bike (Raleigh Professional MK-1) and I learned that there was such a thing as bicycle racing."
This led to a State Champion title a little later, and a job in a bike shop for $1.00 per hour! That led to more shop jobs that supported me through college and beyond. Eventually my family and I owned and operated Benjamin Cyclery, a 4-store chain in SW Florida. We were at various times a Trek top 25, BDS top 100 and a Schwinn Presidents Club store.
You've owned a shop, you've hired mechanic. What qualities do you look for when you hired a mechanic?
In the decades that I operated a store there were few "trained" mechanics (Schwinn Factory Training was about the only school) and we rarely found experienced bike mechanics to employ. So we expected to train on the job and that meant we wanted good people, not so much experience. I found that the best source of good people was to listen to my existing team for ideas and referrals. Honest, reliable, friendly and genuinely interested in doing a good job.
You've worked in the eBike part of the industry for a long time. How did that come about?
I was fascinated by the idea of combining human (high torque meat machines with low endurance) with electric power (lower torque electrical machines with high endurance) on a bicycle. In 1994, this was a new idea, just gaining traction in the Japanese domestic market. Maybe only a couple of bikes offered in the USA - not very good ones.
One of my customers Dr. Frank Jamerson PhD was also interested, and kept bringing eBikes into my Naples store for assembly and repair. So when he asked me to travel to China and do some research on the eBike market for him - it was great good fortune for me. That led to me starting my consulting company in 1996.
What is LEVA and how did it get started?
In 1998, most of the existing USA eBike companies formed the Electric Cycle Association. It failed to get off the ground, largely because the first (and only) treasurer "lost" most of our funds. So the idea existed, and some of us cooperated as though we were a formal association until 2008 when Sid Kuropchak and I formalized and funded the Light Electric Vehicle Association, today we have about 300 members representing 30 countries, and we are focused on the interests of the eBike industry. A major activity for LEVA has been offering technical training. This was started in 2010 by Dr. Gerhardt, the author of the book on eBike repair and most of the syllabus.
Electric bikes are seeing strong growth. Tell us some of the numbers.
This year I believe that about 34-million eBikes will be sold in Asia, 2-million in Europe and about 300,000 in the USA. There are about 250-million eBikes in use worldwide with about 1-million of them being in the US market today.
If you could offer a forward thinking bicycle shop three pieces of advice, what would they be?
The lesson learned in Asia and Europe is that eBikes make money for shops. The margins are greater, the tickets are larger, and they need more parts and maintenance. Consumers need help selecting and keeping them running.
Consumers like them. A lot! Consumers do not share the "bike snob's" point of view on whether eBikes are "cheating" or otherwise "wrong".
Become the champion and source of eBikes in your community. This is going to the best future niche and in most cities today, it's up for grabs.
You've worked as a mechanic. Did you have any training?
I was instructed by Larry Black at Thornbury's Toys (at the time the largest Schwinn dealer in the USA). By John Battle at Spoke and Sprocket, Gil Morris at Highland Cycle and Bob Peters at Clarksville Schwinn. These men were wonderful teachers (if anyone remembers John Battle, they are lifting an eyebrow at this) and I am grateful. Later I went to Schwinn Factory Training, to programs at the New England Cycling Academy and to a workshop run by Campagnolo on the use of their classic tool kit!
Hmm... I have to say, the old bent metal tire irons given to me by Gil Morris. They had been used for a very long time when I got them, and while nothing special they were polished from long use. The bend was (is) perfect for removing clinchers. Gil started in a shop in the 30's (I think), these levers might have nearly a century of use.
What is the USA Cycling Race Mechanics Clinic all about?
Hear from insiders, promoters, team and race directors and past attendees who found success through the experience and reward in life from the outcome. Ready to learn more about what happens and register? Click here
Colin "Chip" Howat - class of 1991
Clinic Director / Tubular Tire Expert / Bike Rider
The Race Mechanics Clinic was one of the most rewarding educational opportunities for me because attending the Clinic opened doors to work with fantastic mechanics and athletes at races and workshops at home and overseas leading on to so many more professional and cultural experiences."
Michael Kubancsek - class of 2015
Director of Cycling Operations - Marian University
"I consider myself super fortunate to have attended the USAC Woodul Clinic. While I had some previous race experience, the clinic helped me really understand what it means to be a race mechanic and the intricacies and details of supporting athletes(both team and neutral). The connections made at the clinic also widened my scope in the industry and led me to some new opportunities and relationships I learned things I didn't even know that I would need to know, but I am far better at what I do because of it. The content of the clinic takes you beyond adjusting derailleurs and inflating tires and shapes you into a prepared and safe staff member for any team or riders you may ever work for. There is no in-depth, complete training for race mechanics like what the Woodul Clinic offers... there is no substitute!"
Ed Beamon - veteran team director
Team Director - Team Tibco-SVB
"As a team director being able to count on my mechanic is critical. Mechanics who've come through the USA Cycling program have been given the preparation, honed the skills and have had practical exposure to the environment that is so critical to perform in a team culture."
William McPherson - class of 1996
Lead Technician - Shimano Multi-Service
"At Shimano Multi-Service we only use licensed race mechanics. Knowing that someone has had the training and understands the process of race support is important to us and the riders we support."
Craig "Calvin" Jones - clinic instructor since day-1
Education, Training, Development - Park Tool
"It has been both a pleasure and honor to teach at these Race Mechanic Clinics. I've been an instructor since the beginning, it's ironic, I have never attended as a mechanic... I want to! This clinic is at the heart of the professionalism and passion for this kind of work. Seeing mechanics from a wide range of backgrounds and regions ask us questions, argue their points, network with one another, and gain confidence to do this, give me the knowledge that our racing athletes will have the service they need to achieve greatness. After all, this is what we are here for."
Deborah Xu - class of 2012
Owner - Tender Loving Cycle
"The clinic was jam packed. We all came out each day exhausted from learning a lot. The final exam took some problem solving skills. It was like going to a boot camp, whatever experience level you are at, you will come out leveled up with something new and useful, not to mention you would meet a lot of people, especially the instructors, who are all so willing to help you advance in your career.
I came out of the boot camp and immediately obtained the opportunity to go work at the Sea Otter Classic. I was able to join Shimano's Neutual Service program as well. Theses opportunities took me to a lot of national level races, and, at each race, you just keep on learning so much more about what it is to be a race mechanic. Going to races also helps keeping your knowledge of current technologies updated, which helps working in a shop tremendously.
It also felt like a confidence boost, not only to myself, but also to my employers. I went back to work knowing so much more. And my boss then sent me to a bike fit school and gave me more responsibilities. Everything I learned along the way, got me where I am."
Brandon Hale - Race Director
Race Director - North Star Grand Prix
"We know that the safety of the riders depends on having the most qualified mechanics working in the caravan. USA Cycling's training helps to ensure riders receive the highest quality service in the fastest manner possible without sacrificing safety. The mechanics are an important component of providing riders an exceptional experience at our race."
Gal Alon - class of 2015
Service Associate - Penn Cycle
"The best experience I recall from 2015 os the people I met and got to know, instructors and students alike. These are the people that are shaping the industry now and in the future. Many of them are the people who started the PBMA! People that share the deep passion to become a bike mechanic in a shop or in supporting races and events are what the Race Mechanics Clinic is all about. Being part of the Race Mechanic group is something special that unites us as individuals to help and support each other. I am proud to be part of that group."
Chris Kreidl - class of 2005 or 2006
Sales & Operations Manager - Unior USA
"When I got there I was bright-eyed and bushy-tailed, eager to start working at races. I was excited to be at the Olympic Training Center and excited to be around all these people, the instructors, that for a long time have done some version of exactly what I wanted to do.
Attending and getting my license opened the door to begin working with SRAM NRS, and my hard work with them led to the rest of my career turing out the way it did. Without having attending and getting that license I don't think they'd have taken me on in the first place"
Julian DaSilva - class of 2013
South Florida Territory Manager - Orbea, Santa Cruz Bicycle, Atomik Carbon, Ride 100%
"My experience at the Race Mechanics Clinic was that opening ones mind, I was set on my own way of thought and once I did the class and learned from some of the best in the industry, I changed my perception of the industry. One of the things that the clinic helped me do was build a network of likeminded people that I could tap into, learn from one another and bounce around ideas. Because of these ideas I was able to work along side industry people and network with them, eventually leading to a career at a higher level within the industry. Being a race mechanic has led me to starting my own Neutral Support Business in the state of Florida which is desperately needed. The clinic brought me to a higher level."
Doug Martin - friend of Bill
Cycling Industry Professional
"My work with Bill predates the Race Mechanics Clinic - we came out of the same shop together in Coconut Grove, Florida... Dade Cycle Shop. Bill was already the stuff of local lore and was doing a lot of National Team trips to South America, Europe, etc. Each time he came back we'd huddle around eager to hear of some new tech tip or trick. A better way to tie and solder wheels, linseed oil as spoke prep, a bulletproof tubular tire glue combo... you name it. Each trip and experience benefited us all. From there Bill went on to build and run the Campagnolo Neutral Support program, then onto USA Cycling (then USCF). He was an early pioneer and true champion of the bicycle mechanic as a legitimate profession, and the Race Mechanics Clinic sought to build on this. They were successful from the start and have gotten only better over time. There is no doubt that the curriculum, shared information and overall networking are highly beneficial to not just the race mechanics, but shop and industry members alike."
Zane Freebairn - class of 2014
Team Mechanic - Rally Pro Cycling
"There was some really cool tips and tricks learned from the instructors but the best thing that I came out with was the connections. I see guys and gals at races that were in the clinic in 2015 and have leaned on them for help. A great example is Gary Bavolar; he has helped out a few times while working for Shimano and SRAM. Already having a relationship with these mechanics made the race situations go smoother."
James Stanfill - class of 2000
President of the PBMA, Race Mechanic Clinic Organizer
"I attended the clinic in 2000... since then I haven't looked back. The opportunities created from the network of people in attendance is insane. Since 2000 I've worked for men's and women's World Tour Teams, worked with Olympic Champions, National Champions, World Champions and met many great friends out on the road. The skills gained at the clinic allowed me working as a mechanic to visit more than twenty countries. I come back every year to make sure that others have the same opportunities as those in the past. Now through the PBMA we are working to expand the level of learning to reach more mechanics and further build that network of people we can each rely on."
Tristan Brandt - class of 2015
Demo Coordinator - Pivot Cycles
"It was an amazing networking opportunity that has allowed me to further my career in the industry and I am now proud to working for Pivot Cycles. I think the clinic really helped us grasp the scope of what being a race mechanic really entails (late nights, early mornings, long days), through the experience of current techs and those who have been in the field for decades. I think the clinic can teach you a few new skills, but more importantly, give you opportunities to branch out to other fields in the industry besides wrenching at a shop."
Deborah Xu is a shop owner, race mechanic, shop mechanic and engineer. Learn about what she does and why she does it.
What is the name of your shop and how did it come into being? (elaborate as much as you wish!)
My shop's name is Tender Loving Cycle.
I started out my career at an Elite Specialized dealership that deals both Specialized and Cannonade I worked in a service centre with 5 other full-time male mechanics. I started out as an amateur mechanic and was only allowed to build cheap new bikes. I then could do tune ups on non carbon bikes. That lasted for a long time until one day I just grabbed a carbon bike and started working on it, there were some oppositions, but I just firmly told them that I was ready. Slowly, I started gluing tires, having regular customers that only trusted me, and doing pro builds on high-end road bikes.
I then was trained for bike fit and became a licensed USA Cycling race mechanic.
As race support opportunities started to present themselves to me and the fact that I found out that I was being paid lower than all of my male colleagues (some with less experience, biggest difference was 33%), I left the shop.
Besides going to various of races as technical support, I started my own mobile repair services. I would go pick up customers' bikes, repair them at home, and return them back to the customers. I also did my own version of bike fit for people at their own homes. This bike business went on for three years. As I gained a group of loyal customers, in October 2014, Tender Loving Cycle was opened.
Many old and new friends reached out to help, the sales reps from Blackburn and Cannonade backed me up as much as they can, and a lot of my old customers from mobile repair business started coming in as well. For a year, I was working and living in the shop. Then, as things got so busy that I had to work from 7am to 4am daily, I hired my first employee and vowed to always treat my guys and gals right.
TLC has been opened for almost three years now and known for its service and bike fit. I have a trusted friend and coworker, Harold, who works with me, we have a group of freakishly awesome customers, I finally moved into an awesome apartment, and the shop is turning a profit.
What is your favorite thing to do as a mechanic?
As cliche as this sounds, my favorite thing to do as a mechanic is problem solving when resource is extremely limited. I particularly enjoy providing technical support for ultra distance rides. There will always be times when something fails completely, there is no replacement part for it, the next decent bike shop is at least 100 miles away, and the whole crew is looking at you because you were the only mechanic on this 3000+ miles adventure. It's like a survival game but for mechanics. Thank God for toe straps, gorilla tapes, and, sometimes, drills and dremels.
Do you find much push back, side-eye, or suffer odd interactions with your customers because of your gender? If so, how do you navigate those situations? Do you have any particularly humorous stories to share with those?
When I am in the shop alone, I find myself in a lot of conversations that are almost identical to this:
"Hi do you guys fix bikes?"
"Yes, we do."
"Cool, is the mechanic in?"
"I am the mechanic."
(after watching me work) "Are you single?"
or, when my coworker is in, I will be mostly working on things on computers (because paperwork for a business owner never ends)
"Hi I need help with this and that."
(my coworker gets to work we started chatting)
"Oh you bring your girlfriend to work?"
"No, that's my boss."
This kind of interaction can happen anywhere with any profession, gender, race, or sexual orientation. I have had the wife of a demo truck driver telling me that "the bikes on this rack are easier", I have had a gay man telling me "honey, you need to move", and I have had pro racers who took their bikes to another male mechanic after I was finish with them only to have that mechanic came around and asked me "hey what did you need for those bikes? They were perfectly fine." (I swear those were the original sentences).
Maybe because I have been at this male predominant industry for more than 10 years. I have learned to stand up for myself. Sometimes you gotta stand up and speak your mind, sometimes you passive aggressively put people in place sarcastically, and sometimes you get help from friends who believe in you and would back you up (I have to say, there are a lot of these great people, and I am very grateful for them). Eventually, in my case, people will learn to respect this little Asian lady that, most of the time, acts like a 16 year old.
What technological advances with bicycles gets you excited?
There are two things I like seeing in the evolution of bicycles.
One is the material engineering and mechanical engineering companies invested into their products. You can see the materials, be it metal or carbon, becoming lighter, stronger, and more forgiving, and the way they come together or formed becoming more and more clever. It makes me happy when I do pro builds on the same model frames from different years, you can tell it's better (or worse, sadly, sometimes) than its predecessors.
I also like seeing components getting simpler, aka, more serviceable. Regardless how well it works or how long it lasts, I like how simply constructed Sram shifters are compared to Shimano ones. Or how easy it is to service a Mavic freehub body -- it comes together so simple and rolls so well for so many miles -- then it starts to squeal, but, hey, servicing it takes 5 minutes, so who cares! It makes me happy to see the general trend of engineering on components and tools heading to the same direction -- simpler in assembly and more efficient in function.
Do you have any favorite tools you like to use?
I am going to play the girl card here and say my favorite tool is my Grease Monkey Gorilla Grip gloves. They fit on and feel as thin as latex gloves, and they last way longer than other similar lines of gloves.
If I have to pick one tool, like, an actual tool. It's a simple one. It's the Park AWS-50 3-Way Hex 50th Anniversary Set. I really can't explain it. I have been using it daily for four years now. It weighs and fits in your hand just right. This and the SW-7 Multi-wrench are the only two tools that no one in the shop is allowed to touched except me.
Others worth mentioning are the Abbey Crombie set, the dead blow hammer I bought long ago and forgot its brand, and any bearing tools from Wheels Manufacturing.
What kinds of things would you like to see for women in the industry, generally or specifically? What are you doing to make those things happen?
I feel like I am a little off topic here, but I find it very exciting to see that, at UCI and USAC races, the winning prize for the women's teams are getting bigger (even though there is still a big gap between the men's and women's teams, but you can see the gap is getting smaller and smaller ever so slowly).
I would like to see more women in the industry, regardless of job title, so I would like to see more women riding. I would like to see companies creating the right commercial contents for their female consumers. For example, we would like the chamois to fit our entertainment center better, and we would like our jerseys to show our curves.
I would also like to see more local shops hiring women. A lot of my female customer told me that they don't feel intimidated when they walk in the shop and see another female working. Just as a male customer wouldn't want to tell me that they are peeing blood, a female customer wouldn't want to express to your grumpy male mechanics that their no-no-square is numb after a ride.
I have been working with a few local female oriented businesses to provide a local cycling culture for women. TLC's shop kits and bottles are designed with female cyclists in mind and are loved by many female riders. I have had female cyclists in Colorado calling hoping to get our bottles. I have also been working with Aids LifeCycle on hosting regular maintenance clinics for female cyclist to help boost their confidence. I would always love to do more, so if anyone has any good idea, let me know!
What do you see for the future of Tender Loving Cycles?
I am changing the direction for TLC to better adapt to this globalized retail world. What won't change is that TLC will always be a cozy local bike shop that prides itself in fair (non-internet-matching) pricing, great service, and awesome customers.
My days presently are split up three ways really. The PBMA is a huge priority so I spend a great deal of time fielding phone calls, firing off emails, building the website and working towards driving the organization into the future. Just to top all that off you can find me working at races throughout the year as a team mechanic or driving and jumping out of cars providing neutral service.
I got into cycling when I was 15. I haven't really looked back since then. I've raced competitively on and off-road. I've been in and out of shops since 1991. I've spent time working for Cannondale, USA Cycling and Specialized. I've done contract work for SRAM, Mavic and others. I've spent plenty of time on the road working for teams like Liquigas, Twenty16, Elita Pro, Webcor, Drapac the US and Canadian National teams as well as world neutral support at more races than I can actually remember. I spent about 6 years working outside the cycling industry with a fortune 500 company, I gained and entire new set of skills outside our industry.
The PBMA began as a conversation between myself and a handful of others, some of whom are on the Board of Directors and some who were simply interested in professionalizing our craft. Having been in the trenches (of all varieties) for many years I feel very strongly about mechanics and service. I know there are challenges ahead and I am personally prepared to fight them on behalf of the PBMA. For service the future is very bright. We as technicians have the opportunity to help the future of the cycling industry by bolstering our personal skills tool box.
Some of our readers, let's say those who don't use the internet regularly don't know that in 2016 you were the champion at the Mechanics Challenge held at Interbike. It wasn't a clear victory, you won on a technicality. So will you be back in 2017 to defend the title?
Yes, I will be back to defend my title! The industry has needed an event like this and I intend to give it my full support!
How did you cycling industry career begin?
Like a lot of people in the industry, I fell in love with the bicycle at a young age, about 5 years old, and never looked back. By the time I was 11, I was racing on the road continuing straight through until I was 21. I quickly found myself more interested in the bike than my ability to be a good bike racer so, when I was 12, I started working at a shop across town in the service department learning how to build bicycles. I spent two years at that shop, then moved to a shop that was just down the street from my home (Westlake Cyclery) where I spent the next ten years really learning the trade. 5 years later, I had worked my way up to be the Service Manager.
In 1990 I went to the Olympic Training Center in Colorado Springs, CO where I earned my USCF Race Mechanic License at the age of 17. After working at Westlake Cyclery I moved to Newbury Park Bicycle Shop as the Service Manager for the next ten years. I thought I'd try my hand at being a sales and technical representative for Cannondale Bicycles in Southern California. That only lasted a year - not my cup of tea.
In January 2007, I opened Win's Wheels. This year we are celebrating 10 years of professional bicycle service and still going strong.
You own a service only shop, can you talk a little on how that got started and where it is today?
Yes, I own a service only shop. While I was a representative for Cannondale my phone never stopped ringing; former clients from Westlake Cyclery and Newbury Park Bicycle shop had tracked me down asking me to service their bicycles. I was repping during the day and repairing bikes at night and on the weekend, and it became apparent there was a large need for high quality, fast turnaround bicycle repair in my area.
The tipping point came when I was making more money doing bicycle service, and enjoying it far more than repping. So, I decided to open Win's Wheels, a Bicycle Service Center. I took the leap of faith and went against what EVERY other shop owner said: it will never work because their service departments "never made any money". I started out with 1500 sq. ft. and went for it. I was the only one working in the shop, working 6 days a week, doing 70-80 hours a week. I had to do it all myself. I didn't hire my first employee until I had been in business for a year. In the second year I hired my next employee.
We were busting at the seams with work; when service bikes were being stored in my office, I knew we had to do something. The rental space next to us became available and we jumped on it; the addition of the new space doubled the size of the shop. We had some growing pains with the staff in 2012-2013 - I had to "clean house". It was the BEST decision I've made since I opened the shop. Currently I have one of the best group of employees I have ever had. I have 3 full time and one part time employees, my daughter, plus myself.
It is hard to believe that Win's wheels is celebrating our 10 year anniversary. Now that I have created a well-oiled machine, Win's Wheels, I can leave the shop and do my other love, being a race team mechanic.
You're a team mechanic too?
Yes, I have been a race team mechanic and neutral support mechanic since I earned my Race Mechanic License in 1990. I have done both road and mountain bike race wrenching. I've worked for Shimano, Mavic, and Sachs on the neural mechanic side of the industry. As a team mechanic I have worked for the AC Factory Team, Timari Pruis (12&24 Solo MTB Racer and my wife), Greg Robinson (Ultra Endurance Road Racer), the Liquigas/Cannondale Pro Cycling Team, Cannondale Pro Cycling, the Cannondale/Garmin Pro Cycling Team, and the Cylance Pro Cycling men's and women's team.
Do you have a favorite tool? Ok, Ok, Ok... top 3 and why...
My three favorite tools come from Abbey Bike Tools; the HAG, the Crombie Tool and Whip-It Chain Whip. I travel a lot, and I need tools that with immaculate precision, exceptional durability, and are very compact. The Pedro's Master Tool Case handles all of the abuse the airline can throw at it plus, it has just the right amount of room for the wrenches I take to the races.
From simply being a mechanic to being a business owner with staff. What are some of the greatest challenges along that pathway?
One of the greatest challenges I've faced during my transition from a mechanic (employee) to becoming a shop owner has been finding qualified mechanics with good people skills. It has also been a challenge helping people understand the concept of a service only shop in the bicycle business.
What advice do you have for a mechanic who wants to make a career and be a true professional in this trade?
Here are some things anyone needs to know before getting into this line of work: you must have a passion for the bicycle; if you want to make this your career and become a professional, you need to be teachable, humble, thankful, and willing to continually educate yourself. It’s important to understand that there will always be someone out there with more knowledge than you. You have two ears and one mouth, listen twice as much as you speak.
You can register for this years Interbike Mechanics Challenge by clicking here. Can you win over Win?
Well this is my my story.
I have a new roll in the industry!
I just recently stepped down from the service manager position at Turin to accept the position of head mechanic with US Paracycling. I will continue to work at Turin when I'm in town and available, primarily to take care of 20 years worth of regular customers who come in specifically to see me.
My main focus will be the national team, and development work with new athletes. I'll be on the road a bit (a lot), working at training camps, world cup races, and world championships. Standard race team mechanic stuff.
I got into cycling young, riding bmx until I was about 12, then discovering road riding and racing through some friends in the neighborhood. I raced road bikes as a junior and a cat 3 until college, when the college lifestyle got in the way. I started at the bike shop when I was 15 to support my cycling habit, and slowly realized that I was a better mechanic than racer.
I'm a part of the PBMA because I believe that it's time for bike mechanics to be considered true professionals, and because after 20-odd years of hiring bike mechanics I really want a way to filter out the bad and highlight those who are committed to the profession and are up to date with their knowledge and skills.
My vision of the industry's future is very much like the automobile industry, where large dealerships dominate the sales side of things with high volumes and low margins, and smaller shops are only successful if they excel at providing quality service.
Come say hi to Steve at the PBMA booth 3271 at Interbike this year.
It’s our last Monday of the 2016-2017 Mechanic of the Week season, and we’re excited to introduce you to Cassandra Faustini, of The Devil’s Gear in New Haven, Connecticut! Cassandra is an up-and-coming mechanic extraordinaire, and she was one of QBP’s “Women’s Bicycle Mechanic Scholarship” recipients for 2017.
We were fortunate enough to chat with Cassandra recently about her experiences in cycling and her work at Devil’s Gear. On behalf of the PBMA and Abbey Bike tools, we hope you enjoy our conversation with her as much as we did!
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How did you become involved in cycling and/or cycling mechanics?
I became involved in cycling in as a student in New York City. I lived in the Bronx, worked in Brooklyn, and went to school in Queens. It became clear that I would never be on time if I relied on the subway, and I began cycle commuting. After a few years of getting around the city by bike, I began working as a bike messenger. While working as a messenger, I learned how to fix a flat and adjust a brake--basic maintenance that helped me get back on the road more quickly and keep wear-and-tear from completely eating up my paycheck.
After working as a messenger for a while, I got a job at an NYC bike shop. While I had worked in bike shops for several years, I was always in sales. In NYC bike shops, there is a big divide between the sales and service departments; I always wanted to learn more about working on bikes, it was not until I moved to CT and began working at the Devil's Gear that I was given the opportunity to do so.
It was not until I received the QBP Women's Scholarship to attend UBI in Ashland, OR, that I learned more advanced repair skills. I was definitely one of the least experienced mechanics there, but the opportunity to learn from the instructors as well as some of the more experienced female mechanics was incredible. I'm still building up my skillset, but the Women's Scholarship definitely gave me a solid foundation to build on that I would not have had otherwise.
What motivates you to excel as one of the few female mechanics in our industry?
I'm motivated because I want to show other women that you CAN work on your own bikes. Learning how to do basic maintenance on your own bike is empowering. Not only are you able to make your bikes last longer, you gain the confidence to ride longer and further when you know you won't get stuck in the middle of nowhere with a broken bike.
I'm not naturally a technically-minded person. My brain does not naturally bend like this. You don't need to be a STEM major to do bike mechanics--you just need practice. I'm not a good mechanic--not yet. I'm just determined and like learning new things. That's really all you need if you want to start fixing bikes!
Do you have any advice for women or girls who aspire to become professional bicycle mechanics?
Keep asking questions! Don't be afraid to make mistakes. If you try a few times to do something and can't get it right, ask for help--but not until you've exhausted the limits of your own knowledge. In general, I think society doesn't encourage girls and women to get out of their comfort zones enough; many women I've spoke to about either riding a bike or wrenching on a bike are too intimidated to take the first step because they're afraid of failure. Mistakes are a part of learning; if you give yourself permission to fail, you can learn more quickly.
Follow a few bike blogs or join a bike mechanic's group on Facebook that you trust for updates and information about new product, as well as reviews of products. This is a great way to learn about new tech so you're prepared to work on it when it arrives in your shop, beyond all the marketing buzzwords. You can also learn about common failures, warranty issues, and the "quirks" of certain components from the Facebook groups, as well as connect with other mechanics.
I also watch a lot of service videos from component manufacturers to learn about their product. Sometimes it takes a few views to make sense of what I'm seeing, but it's very helpful for learning about specific components or generations of a gruppo.
What was your favorite moment or experience from your QBP scholarship, or your favorite from Devil’s Gear?
Just one moment? Impossible! There were so many amazing moments in Ashland. Probably the thing that has stuck with me most the QBP scholarship was the sense of solidarity and inspiration I got from being around other women who were passionate about cycling from all over the country. Everyone had a different experience within the industry and had different approaches to growing women's cycling. It definitely gave me a lot of perspective about how to make a small city like New Haven bike-friendly.
We have a lot of opportunities to do repair events in less-privileged parts of the city, and I'm looking forward to building up my skillset enough to represent the shop at these events. I love working here; we have a really great team and share so many inside jokes. I think I like it best when someone drops ball bearings, and we refer to it as the barbarians getting out. It never fails to make me laugh.
Okay, so we always ask this, but… what’s your favorite tool?
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One final note: Mechanic of the Week will be taking a break from now until after Interbike 2017, but that doesn’t mean it’s gone forever! Check out our website and vote for your favorite MOTW to be our Mechanic of the Year! The MOTW who receives the most individual votes (yes, we can tell if you vote more than once) will win a trip to Interbike courtesy of the PBMA, and a special prize package from Abbey Bike Tools!
A new featured interview with Amos Brumble from Westerly Rhode Island
Tell us, what is it you do?
I own my very own bike shop Brumble Bikes, I have an advisory role with Velotooler, coach local cyclists and I still actively ride and race my bike.
How did I get started in cycling?
I first became at least aware that cycling existed as a sport when I saw the pursuit in the 1984 Olympics on television. I also saw clips of RAAM and the Tour de France. I thought to myself "I would like to do that".
There was a local shop King's Cyclery on my paper route. I saved my money and bought a basic Centurion Signet 10 speed. I started to ride most days and wanted to go fast. I picked up a better model that was a 12 spd and had indexed down tube shifters. I had the luck to see the return of the shop group ride-everyone seemed excited and talkative so I really wanted to be able to do that.
The shop owner Steve King brought me out for an early morning ride to teach me how to draft and make me at least sort of safe to ride with anther rider. A few days later I did that group ride and I got dropped. I had crashed when I overlapped wheels and since I was last in the group when I went off the road no one knew it.
I was stuck in my toe clips(I had sneakers). Once I got myself out of the toe-clips and started to ride Steve had come looking for me. We rode in and I was hooked!
How did I become a mechanic?
At first I just had the one bike and it was the most expensive thing I had ever bought so I cleaned it all the time. My parents bought me a book on working on bikes and the shop was hugely helpful. I did things like buy a set of used pedals, bearings and over hauled them. I did the same with hubs, built wheels (I paid the shop mechanic to help me learn) and generally read and took things apart and then tried to put them back together on my own.
I kept going and branched out into working on bikes for people I rode with for free. Eventually the other local shop in town Ray Willis asked me if I wanted a job as a mechanic when I was 18. I've been in the business ever since.
What keeps you going as a mechanic?
I could talk about specific instances but the what keeps me going with it is the whole process of learning, being rewarded by the results of my work from my customers success and the constant changes in products that drive me forward.
Tell us about your involvement with Velotooler.
I have known Yahor Buben (co-founder of Velotooler) for more than twelve years. We raced together on CCB Racing. We had lots of long car drives to events and plenty of time to talk. As both of our times racing at a top amateur level wound down we had many conversations about things we would like to change in cycling this ranged from racing to retail.
Yahor approached me in late 2015 with his idea for Velotooler. They needed some input from someone with bike shop experience to assist in developing the mechanical job codes.
My official title is "Director of operations" sounds cool right? Since I actively work in the industry on a daily basis I assist in interviewing mechanics, answering technical questions related to repairs and even being hired through the app to work events for Velotooler.
How will Velotooler affect service in the future?
Well anyone who has been in the industry and reads a bit will notice that there is a staggering loss of retail locations across the country. Combine that with a change in consumers being more comfortable purchasing their bicycle related equipment through other channels than shops and a real conundrum comes up; where will people who want their bike serviced go?
My opinion is that there will not be a reversal in these trends and one solution will be that the skilled mechanic will travel to the customers location. One goal with Velotooler is to enable skilled mechanics to connect with riders who need those skills. I could expand on this for hours...
What is my favorite hex wrench?
Okay I am really torn here, 5mm is SO practical but the 4mm has really picked up steam in the last few years as stem bolts, seat binder bolts etc. have gotten smaller but my secret favorite is the one for Campy Delta brake cable anchor bolt, the 3.5mm just because it is so odd!
Any advice for a new mechanic?
I waffle between the practical "find additional income" to the more passionate "Do it for the love of the work".
Here is my plan for a mechanic to make a career out of it. See yourself as being a professional. Do your best work, learn constantly whether that is about new techniques or improving your communication skills with customers. Be patient, an endless supply of patience is SO useful. Learn to be in your customers shoes; I continue to ride for many reasons but this is one of them. Seeing the experience through their perspective, it's easy to get wrapped up in our own everyday stuff but there is more going on out there in the cycling world. Get involved, mentor new people; this can be customers or other new mechanics who want to learn.
Do you have a favorite bike?
Again a really hard question-Do I say my fat bike? Always brings a smile to me, my road bike because I love speed and competition? My cross bike because of it's race back ground and versatility? My fixed gear bike because of my memories of spinning away for hours alone on the roads in the winter looking to improve my stroke? It's a real toss up and I still really want an eBike...
This page is a collective of articles relavant to consumers, enthusiasts and the whole of the cycling industry in general.