Traditionally February is one of the slowest months of the year for bike shops. Jospeh Nocella of 718 Cyclery and Jeff Latimer of Gus’ Bike Shop were brainstorming ideas after Bike Shop Day. They wondered how shops could work together to encourage customers to bring bikes in for service during winter months? Enter “Fix Your Bike February”.
The concept is simple, just encourage your customers to bring their bikes to you in February for service and create some promotions around the idea. The hope is that this will gain traction not only with shops, but with parts vendors as well to grow into an annual promotion.
“Every spring we get swamped with bikes coming in for tune ups. Shops can use #fixyourbikeFeb to remind customers to bring bikes in for service now. That way they are out riding a well tuned bike instead of standing in line on that first warm Saturday in the Spring” said Jeff Latimer.
Here are a few ideas that can be used to encourage customers to bring their bikes into your shop for February:
To help generate interest and keep a consistent message please:
Joe Nocella remarked, ”I think that Fix Your Bike February is a great compliment to and in the spirit of Bike Shop Day. It focuses on what makes the local bike shop special, and highlights the value we bring to our customers. The Internet isn't fixing or maintaining your bike”
To register your shop as a participant and get a copy of the logo to use in your marketing, please send an email to firstname.lastname@example.org
About Fix Your Bike February
Inspired by “Bike Shop Day” as created by 718 Cyclery in Brooklyn, NY. Fix Your Bike February is a project of 718 Cyclery and Gus’ Bike Shop in North Hampton, NH. For more information please contact Jeff Latimer via email email@example.com
Fix your Bike Day Press Release courtesy of Jeff Latimer
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